Designing for Urgency and Retention:
My role: Product Designer
Core Problem: How might we create urgency and excitement around promotions to boost member retention and engagement?
Core Problem: How might we create urgency and excitement around promotions to boost member retention and engagement?
Initial Ambitious Scope: Low and Mid wireframe mock-up showing the crowded UI with four desired features – Calendar reminder, Progress Tracker, Countdown Timer and Share modules.
Rapid Sprint Goal: Focus on quick time-to-market over exhaustive research.
Rapid Sprint Goal: Focus on quick time-to-market over exhaustive research.
The Prioritized MVP: A simplified design focused solely on the countdown clock to deliver immediate urgency.
Trade-off Analysis: Cutting three features to ensure on-time delivery of core value.
Componentized for Efficiency: Creating the reusable components with defined variants for clean states and easy maintenance.
Variables in Action: Leveraging variables to quickly generate responsive designs across mobile, tablet, and desktop breakpoints.
Internal Launch (Phase 1): The working product validated our technical execution and basic UI.
The Unanswered Question: Internal feedback confirmed our assumptions but emphasized the risk of not knowing true user behaviour and pain points.
Strategic Workshop Plan: Transitioning from assumptions to actionable insights using a rigorous UX methodology.
Key Inputs: Snippets of our Archetypes, Pain Points, and the Prioritization Matrix used in the session.
Workshop Output: The Impact/Effort Matrix highlights the highest value recommendation for Phase 2.
Strategic Learnings: Confirmed the power of user research over initial assumptions.
Strategic Learnings: Confirmed the power of user research over initial assumptions.
